How important are back links?

When setting up your website for SEO (Search Engine Optimization) on Google there are several factors you need to look at in order to obtain a high rank on their search engine. Of course your content and meta tags must be inline with positive density percentages and reciprocal links. Google then takes your website and performs a mathematic equation and places a numeric value on your website depending on one of the most important features, reciprocal or back links.

A back link and reciprocal link are identical. They both say the same thing to the Google engine, that your site should be ranked higher in the order because other people find value in what your website has to offer, thus they provide a link to your site. In turn, you keep a closed loop by reciprocating the favor to the other website by extending the same courtesy of a back link. Thus creating a solid network connection. Google likes to see interconnectivity and will reward your website well for planning it this way.

There are drawbacks to the equation. As things change a website that you are affiliated with may drop a hyperlink or a page may get accidentally deleted. When the Google robot goes through your website and finds a dead link it notes that you aren’t keeping good care of your website and punishes your web rank by reducing its point value. If you wish to know what your sites current point value is download The Google Toolbar and search for your website http://www.yourwebsitename.com in the box and perform a Google web search. Upon reading the full URL, Google will go directly to your site first thus pulling up your home page. There on the toolbar will be a page rank for your website between 1 and 10. 1 being a less visited and noted website and 10 a site that screams traffic 24/7.

Some of the individuals you share reciprocal links with may in fact scan all their links for continuity, should they receive a bounce back for a broken link on your website you can be assured you will receive an email from them. Keeping your website in balance with other sites you share links with will keep the Google engine happy. If you go off and add a company that is not Google friendly, meaning they have no back links you may also lose points.

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On-Site SEO and Link Building

A discussion between 2 SEO´s, Mr. Ethical and Mr. Links, about link building.

Mr. Ethical: There is no need for link building if you know how to optimize a website properly. It’s all on-site work and some basic submissions to some directories.

Mr. Links: Yeah that’s what it starts with, but you have to admit that once you’re done with on-site optimization and the results are not there yet, you need to do link building in order to increase the rankings.

Mr. Ethical: Nothing of the sort, Mr. Links. Links will come by them selves if you have enough content that will attract links naturally.

Mr. Links: So how are these people going to find your website if links are what you need to be found in the first place? Those couple of basic submissions won’t give you high enough rankings, if at all, to be found by people that want to link to your content. It’s a chicken and the egg problem.

Mr. Ethical: Most websites already have a bunch of back links so that’s not really an issue. All you have to do is optimize the site and eventually enough people will find the site to get even higher rankings.

Mr. Links: But what about a site that is in a very competitive market and most top sites have many back links already? Wouldn’t you want to get some more links?

Mr. Ethical: Link schemes are unethical.

Mr. Links: Unethical link schemes are unethical.

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Mr. Ethical: Natural links are ethical.

Mr. Links: And links obtained through other types of ethical marketing?

Mr. Ethical: Other types of ethical marketing?

Mr. Links: Yes, advertising for example. Isn’t advertising a very natural business?

Mr. Ethical: Bought links are unethical because links need to be relevant.

Mr. Links: What about relevant bought links?

Mr. Ethical: Natural links don’t cost anything.

Mr. Links: And how much time does it take for links to naturally occur?

Mr. Ethical: Doesn’t matter. You have to do everything ethically. And obviously you don’t know how to optimize a website because you think you need links to get high rankings.

Mr. Links: But you do too. You just said that most sites already have a bunch of back links. In fact, you said that natural links will help you get higher rankings. So you actually agree that for high rankings you do need links.

Mr. Ethical: Everything needs to be done ethical.

Mr. Links: Does that include selecting clients that are in not the most competitive markets?

Mr. Links: Never mind answering that.

What are SEO Back Link?

Back links are an important part of most successful websites on the net and are almost essential in order to get reasonable listings on search engines. Back links are quite simply, links from other websites. As part of most search engines algorithms it is obvious to see they rely heavily largely upon the amount of quality incoming links your website has. I would like to reiterate, quality links, there are many unscrupulous link farms and link schemes that if you participate in, will get you banned from the major search engines. Search engines see links from other, usually established, websites as a mark of respect and that you probably have something to offer.

If you your website is just starting out or you are new to the world of SEO then you should know that back links are a crucial part to a website, almost as much as any content on it. With just one link to you from another indexed site you can usually get a few search engine bots visiting your site within hours instead of days, or even weeks through manual submission. Back links usually mean that you can achieve some reasonable key words in some search engines within weeks if you have a good quality site.

Armed with the above information it is easy to see how vital back links are, so now you are wondering where to get them. Well you are advised to stay away from disreputable sources like I previously mentioned but they rarely work any way, instead you should visit places like the Sitepoint Forums & WebHostingTalk where many professional webmasters can be found. It is recommended you aim to link swap with websites that have a better google page rank than yourself

5 Steps to Get Top 10 Website Search Engine Rank

1. Step One: Select right keyword for web SEO Optimization.
You must choose your keywords carefully. This is the most important step of the SEO. Wrong or ineffective keywords mean invalid keyword optimization. You should find popular keywords and phrases related to your business, then know search popularity and competition number of every keywords. The keywords with more popularity and less competition will be your targeted keyword phrases.

Resources:

Best Promotion Keywords – http://www.websitepromotionsoft.com/bestpromotionkeyword.html
Overture – http://inventory.overture.com/d/searchinventory/suggestion/
Google – https://adwords.google.com/select/main?cmd=KeywordSandbox

2. Step Two: Optimize your website ranking factors.

Once you have finished keyword analysis and selected specified keywords, you should optimize your web site to improve search engine position. The important ranking factors including website title tags, description tags, meta keyword tags, heading text, link url, link text, image alt, comment and web page body text.

Every keyword frequency, weight, size, prominence
and proximity all affect the ranking. You should optimize all these factors carefully. The top 10 ranking website content and ranking factors will give your more help.

Resources:
Web Optimization Angel – http://www.websitepromotionsoft.com/weboptimizationangel.html
WebPositionGold – http://www.webposition.com/d2.pl?r=TBI-55EC&FN=download.htm

3. Step Three: Submit url to search engines directories.

After search engine optimization page design, Submiting all your web sites to Google, Yahoo, MSN, DMOZ and the other major engines. Manual free submit url is recommend. At
http://www.websitepromotionsoft.com/submit-url-free.html you can find top 588 search engine list with homepage, submit url address, alexa rank, google page rank, google inbound links and google including site pages.

Resources:
search engine PageRank order list – http://www.websitepromotionsoft.com/search-engine-list-page-rank.html

4 .Step Four: Link Exchange and Manager.

Link popularity is the total number of websites that link to your web site, and is an extremely important method of improving your site’s relevancy and position as many engines are using
this information as a ranking criterion. Both the quantity and quality of link popularity is important. The best links are “relevant” links from web pages related to your keyword or topic.

Resources:
External Link Promotion – http://www.websitepromotionsoft.com/external-link-promotion.html

5. Step Five: Monitoring and ReOptimizing.

Often checking your website search engine position of your targeted keywords, if not satisfied with optimization ranking results, you should do more SEO to achieve higher search engines ranking position.

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